Our story
More than 17 years in the West Midlands tattoo scene
New Identity Tattoo Studios has been part of the West Midlands tattoo scene for more than 17 years. What began as a single studio has grown into a multi-location group built around the same standards: talented artists, strong customer service and a relaxed but professional experience.
Our artists cover a broad mix of styles, including black and grey realism, fine line, blackwork, colour, traditional, ornamental, portrait work, micro realism and custom pieces. Rather than pushing every enquiry toward the same artist, our teams help clients find the person whose style best matches the idea.
From the first consultation and design discussion to the tattoo itself and aftercare, the aim is to make the process straightforward and personal. Whether you are booking a first tattoo, a cover-up, a small piece or a large ongoing project, you should feel looked after at every stage.
Body piercing is available at three of our four studios (West Bromwich, Wolverhampton and Shirley), and our West Bromwich studio offers laser tattoo removal. Each studio page shows exactly what is available at that location.
What you can expect
- Experienced resident artists across a wide range of styles
- Honest advice on design, placement, size and aftercare
- Professional front-of-house teams at every studio
- Clean, licensed studios with strict hygiene standards
- Tattoo finance with Klarna & Clearpay
Our studios
Ready for your New Identity?
Tell us your idea and we’ll match you with the right artist at the right studio.