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New Identity Tattoos

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New Identity Tattoos
New Identity Tattoos
New Identity Tattoos
New Identity Tattoos

Award-winning tattoo studios · West Midlands

Your idea. Your artist. Your New Identity.

Established tattoo studios across the West Midlands, bringing together experienced artists, professional front-of-house teams and a wide range of styles.

Enquire NowFind a Studio

17+

Years tattooing

4

Studios

20+

Resident artists

Pay in 3

Klarna & Clearpay

Start here

Tell us your idea

Choose your nearest studio, share a few details and some reference images, and the team will match you with the right artist.

  • Goes straight to your chosen studio
  • Not sure who to pick? Choose “Help me choose”
  • Cover-ups & reworks welcome — send clear photos
  • Klarna & Clearpay — pay in 3 available

We aim to reply within 24–48 hours.

Who we are

From one studio to a West Midlands group

New Identity Tattoo Studios has grown from one studio into an established group of tattoo studios across the West Midlands. For more than 17 years, the focus has stayed the same: great artists, honest advice and a professional, welcoming experience from the first message through to aftercare.

With teams covering a wide range of tattoo styles, we can help match each client with the right artist and the right studio for their idea.

Our story
Inside our studios
Inside our studios
Inside our studios
Inside our studios
Consultation and design
Consultation and design
Consultation and design
Consultation and design

What we offer

Services

TattooingTattooingCustom tattoos in a wide range of styles, from fine line to full sleeves.Find out more →
Body PiercingBody PiercingProfessional piercing with quality jewellery — at three of our four studios.Find out more →
Laser Tattoo RemovalLaser Tattoo RemovalRemoval and fading, including lightening ready for a cover-up.Find out more →
New Identity AcademyNew Identity AcademyAccredited training in body piercing, laser tattoo removal and more — from our own team.Visit the Academy ↗

Our studios

Find your nearest studio

Meet the artists

Find your artist

All artists
New Identity Academy training
New Identity Academy training
New Identity Academy training
New Identity Academy training
New Identity Academy training

New Identity Academy

Learn from the team behind the studios

Our training academy offers accredited, hands-on courses taught by professionals with over 15 years in the industry — with ongoing support after you qualify.

  • Body piercing
  • Laser tattoo removal
  • Laser hair removal
  • Semi-permanent makeup
Visit the Academy ↗

Gift vouchers

Give the gift of ink

Digital gift vouchers for any New Identity studio — emailed to you within 48 hours and valid for 12 months.

Buy a Gift Voucher

Newsletter

Stay in the loop

Studio news, guest artists, flash days and offers from New Identity — straight to your inbox. Unsubscribe any time.

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From the blog

Tattoo advice & studio news

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